White Carboard Bags VS Coated Paper Bags? Which Is Better For Your Brand

In today’s eco-conscious world, paper bags have become a powerful alternative to plastic packaging. Among the various materials used, white cardboard bags and coated paper bags are the most commonly chosen options for custom retail, fashion, gift, and social promotional uses.

So, which paper bags material is better for your business? This article explores the global paper bag market trends, categorizes available materials, and provides a detailed comparison between white card and coated paper. We’ll also examine how different paper weights (GSM) affect printing performance and functionality. Finally, we’ll introduce Jialan Package, a professional paper bag manufacturer, and demonstrate their ability to produce in bulk and serve global markets.

1. Global Market Trends: Sustainability Driving Demand

With global restrictions on plastic bags and the rising demand for recyclable packaging, the paper bag industry is experiencing significant growth. According to Statista, the global paper bag market is expected to exceed USD 26 billion by 2028, growing at a compound annual rate of over 6%.

Therefore，consumers increasingly associate paper bags with quality, responsibility, and brand value. As businesses shift toward sustainable packaging, choosing the right paper rawmaterial—especially between white card paper and coated paper—has become a critical decision.

2. Common Types of Paper Bag Materials

Here’s a quick overview of popular paper materials used in bag manufacturing:

White Cardboard Paper: A premium-grade, thick, and stiff paper known for high print precision. Best for luxury brands.

Coated Paper: Smooth, glossy, and ideal for vibrant, colorful designs. More cost-effective.

Kraft Paper: Unbleached, durable, and eco-friendly. Popular for grocery and e-commerce.

White Kraft Paper: Strong with a clean white finish. Suitable for retail and food packaging.

PE Laminated Paper: Has a waterproof layer. Commonly used in food takeout packaging.

Among these, white card paper bags and coated paper bags are the go-to options for branding-focused industries like fashion, cosmetics, and gift packaging.

3. White Card Paper vs. Coated Paper: A Full Comparison

✔ Recommended Use Cases
White Card Paper Bags: Fashion boutiques, cosmetics, high-end retail, premium gifting.

Coated Paper Bags: Mass promotion, trade shows, supermarkets, apparel stores.

4. How Paper Weight (GSM) Affects Performance
📦 White Card Paper (Common GSM Options):
190–230 GSM: Suitable for mid-weight items, like apparel and retail products.

250–300 GSM: Offers greater stiffness for heavier products like cosmetics or boxed items.

350 GSM and above: Used for luxury bags with added structure and durability.

📦 Coated Paper (Common GSM Options):
157–200 GSM: Great for vibrant printing and lightweight promotional bags.

250 GSM and above: Less commonly used alone; usually reinforced with cardboard for strength.

🖨 Printing Comparison:
White Card Paper: Excellent for advanced finishing techniques like foil stamping, UV spot coating, embossing, and matte lamination.

Coated Paper: Supports full-color offset printing, best for bright, promotional designs but not ideal for long-term use.

5. Jialan Package: Professional Paper Bag Manufacturer with Global Reach
When it comes to choosing a packaging partner, reliable manufacturing is just as important as material choice. That’s where Jialan Package stands out.

🏭 Factory Strength & Equipment
Equipped with fully automated paper bag machines, laminators, die-cutting machines, and multi-color printing equipment.

Daily output exceeds 300,000 paper bags, ensuring efficiency and scalability for large orders.

Supports complex bag structures: twisted handles, flat handles, die-cut, rope handles, window patching, etc.

👨‍💼 Team Structure & Services
Dedicated departments for design, production, quality control, sales, and after-sales service.

Offers OEM and ODM support for international clients.

Full-service process: material selection → structural design → sample proofing → production → delivery → follow-up.

🌱 Culture & Vision
Jialan Package is committed to “Green Packaging, Sustainable Future”, focusing on recyclable materials, reducing waste, and helping global brands make responsible packaging choices.

6. Conclusion: Choosee Material That Matches Your Brand Goals

Both white card paper and coated paper are excellent materials—your decision should be based on your brand’s positioning, product weight, visual goals, and budget.

For luxury branding, white card paper offers superior tactile feel and printing results.

For mass marketing or cost-driven campaigns, coated paper delivers vivid visuals at a lower cost.

Regardless of your choice, Jialan Package is your ideal manufacturing partner, offering world-class service, precision production, and international logistics support.