In the fiercely competitive global wine market, packaging is no longer just a tool for protecting bottles; it becomes a crucial component in shaping a company's image, telling its brand story, and enhancing the consumer experience. ProWein, the world's leading trade fair for wines and spirits, provides a platform for cultural exchange among wineries worldwide and showcases the unique appeal of personalized wine packaging for corporate wine displays.
On September 30th, ProWein will kick off in São Paulo, Brazil. Jialan Packaging sincerely invites you to attend ProWein São Paulo 2025 and explore new trends in the Latin American wine packaging market with us.
ProWein: From Düsseldorf to Global Expansion
Founded in Düsseldorf, Germany, in 1994, ProWein began as a professional platform dedicated solely to the wine and spirits industry. Over three decades, it has grown into the largest and most influential event of its kind. Its defining features include:
Professional focus – open only to industry insiders, ensuring high-quality networking and business opportunities.
Global reach – exhibitors and visitors from more than 70 countries attend annually.
Trend-setting role – the fair is a launchpad for new products, packaging designs, and consumer insights.
With the growing demand for global connections, ProWein has expanded beyond Germany. Today, ProWein events are held not only in Düsseldorf but also in China and Brazil. ProWein São Paulo has quickly become a vital meeting point for the South American market, bridging local producers and global suppliers.
Jialan Package’s Journey Since 2021
Jialan Package’s relationship with international wine fairs began in 2021. That year, the company made its first appearance at a wine industry exhibition, unveiling innovative wine gift packaging and luxury wine boxes. The debut was met with enthusiasm from wineries, distributors, and retailers across Europe, Asia, and the Americas.
This milestone marked the beginning of Jialan Package’s steady rise as a recognized name in wine packaging design. Each subsequent exhibition allowed the brand to refine its craft, integrate global trends, and push further toward sustainable and customizable solutions.
Highlights from ProWein Düsseldorf 2025
Earlier this year, in March 2025, Jialan Package showcased its newest collections at ProWein Düsseldorf. The event was a defining moment for the company, attracting industry professionals from across Europe and beyond.
Key highlights included:
Premium wine gift boxes – stylish and functional designs that enhance the premium value of wine and spirits.
Eco-friendly champagne and sparkling wine packaging – using recycled and biodegradable materials to align with Europe’s sustainability trends.
Creative printed boxes – merging art with functionality to strengthen brand identity and shelf appeal.
The Düsseldorf debut not only won the attention of international buyers but also demonstrated Jialan Package’s ability to balance aesthetic appeal, practicality, and sustainability.
Jialan Package Invites You to ProWein São Paulo 2025
Building on its momentum in Germany, Jialan Package is now preparing for its South American debut. From September 30 to October 2, 2025, the company will exhibit at ProWein São Paulo, held at Expo Center Norte, Green Hall.
Date: September 30 – October 2, 2025
Time: 12:00 – 19:00 daily
Location: Expo Center Norte, Green Hall, São Paulo, Brazil
Booth: B52
At this event, Jialan Package will unveil a collection specifically tailored for the Latin American market. Visitors can expect:
Luxury wine packaging – designed to elevate the consumer experience for premium wines and spirits.
Sustainable wine box packaging – aligning with Brazil and Latin America’s growing environmental consciousness.
Customizable solutions – offering wineries and distributors tailored options to differentiate their brands.
If you are interested in this wine exhibition and want to explore new opportunities in the wine box and wine bag packaging market with Jialan Package, you can visit us in person or leave a message on the website for more information.
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