The difference between the product box and the shipping box

The most common packaging boxes in our lives are divided into two types, namely product packaging boxes and transportation packaging boxes. Due to the different uses of these two packaging boxes, when customizing the packaging box, the brand requirements are also different. Let me explain to you one by one.

Shipping packaging is generally used for transportation and storage. Previously, shipping packaging was limited to protecting the product during shipping or storage. Many merchants use online shopping to purchase uniform shipping packages, and few people pay attention to the design of shipping packages.

The most important thing about transportation packaging is to ensure that products are delivered safely to customers, especially e-commerce companies. If the product is damaged during transportation, it is very likely to cause problems such as return and exchange. Corrugated paper packaging box is a very common transport packaging box. Corrugated cardboard is a multi-layered paper bond. It consists of at least one layer of corrugated core paper interlayer and two layers of paper. It can have strong bearing capacity and anti-extrusion ability. .

But in recent years, many merchants have also begun to use shipping packaging as a marketing element of the brand. For example: printing the packaging box in brand colors, or adding the brand's Logo to the packaging box. When the product is in the transportation process, the brand elements in the box can continue to

The main function of the product packaging box is to protect the product and promote product sales. Different from the shipping box, the outer packaging of the product is an integral part of the product, and everything is prosperous and everything is damaged. Therefore, the brand's design requirements for product gift boxes will be much higher than those for transportation packaging.

Product packaging boxes are often used for product marketing, and exquisite product packaging boxes can increase the attractiveness of products. The brand color and logo in the box can help customers identify the brand of the product. At the same time, when the packaging is displayed in front of potential customers, it is also equivalent to promoting your brand to potential customers. Many eye-catching images can also be added to the box, which can effectively grab the attention of potential customers.

Whether it is a shipping box or a product box, its ultimate purpose is to assist the product in better sales and delivery to customers. Only by knowing the difference between the product box and the shipping box can we better customize it.

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