Smurf it Kappa: Consumer Demand for Bag-in-Box Wine Surges During Pandemic

There has been a surge in consumer demand for Bag-in-Box wines in the current year according to new data, partially caused by changing behaviors due to the COVID-19 pandemic. Research by Smurfit Kappa in collaboration with Wine Intelligence found that Bag-in-Box wine attracted 3.7 million new consumers in France and the UK during the past six months. The survey analyzed the behavior of monthly wine drinkers in France and the UK, who have increasingly moved to drink and entertaining at home due to the restrictions of the pandemic. France is the biggest market for Bag-in-Box wine a