Germany ProWein 2025: Jialan Package Invites You to Explore New Opportunities in the Wine Packaging Market

As the vibrant month of March arrives, Jialan Package invites you to join us at Germany's ProWein, the world's leading trade fair for wine and spirits. Together, let's explore the deep connection between wine and its packaging.

In today's rapidly evolving global wine market, consumer tastes and demands are constantly changing. Wine packaging, as an essential element of brand promotion, is often tailored to reflect the value and quality of the wine itself. For instance, premium wines and spirits are often housed in luxurious boxes, while wines or beers of slightly lesser quality or younger vintages are packaged in boxes made from gold or silver cardstock.



ProWein, one of the largest wine exhibitions in the world, has a rich history spanning 31 years. According to recent data, the 2024 ProWein event was a bustling hub of activity, attracting over 5,400 exhibitors from 65 countries and more than 47,000 professional buyers from 135 nations. These attendees came to explore and experience the development and charm of global wine cultures.

In March 2025, ProWein will once again open its doors, and Jialan Package, as China's first packaging and printing company to delve into the history of wine packaging, will showcase a range of innovative wine designs and packaging solutions. Together with wine producers, we will witness the fascinating evolution of wine packaging.



This year marks a significant shift in the wine market, as competition moves from a singular focus to a more diverse and specialized approach. With the continuous evolution of the market, there is a growing demand for healthier drinking options. In today's wine market, high-alcohol beverages are gradually being replaced by distilled spirits, and packaging designs are transitioning from opulent, high-end craftsmanship to eco-friendly minimalism.

Now, let's take a journey with Jialan Package through the history of wine packaging culture:

The rise of global wine packaging culture dates back to ancient times when people used natural materials like pottery, gourds, and bamboo tubes to store wine. As human civilization progressed, it became evident that these materials lacked the necessary sealability and durability and were not ideal for transportation. By the Middle Ages, wooden barrels and glass bottles became the preferred methods for storing and transporting wine.

With the advent of the Renaissance and the Industrial Revolution, advancements in technology led to the production of transparent glass bottles that allowed consumers to appreciate the color and quality of the wine. Labels and identifiers were gradually added to distinguish wines from different regions.



As time progressed, the relationship between wine and its packaging grew increasingly intertwined. In today's competitive wine market, bottle design has become a crucial tool for brands to showcase their wine culture. For example, the elegant labels of French wines and the classic bottle designs of Scotch whisky have become iconic symbols of their respective brands.

Over the years, wine packaging has evolved in response to changing consumer demands and environmental awareness. Since the late 20th century, there has been a shift towards using eco-friendly and renewable materials, and now, the trend is moving towards sustainable and intelligent packaging solutions. As a forward-thinking brand with a keen sensitivity to the wine packaging industry, Jialan Package has consistently adapted to these changes, offering customized OEM/ODM solutions for various industries.

As March begins and the ProWein exhibition approaches, Jialan Package will showcase our latest wine box and bag designs at Booth 4B04. Join us as we explore new opportunities in the evolving relationship between wine and packaging.