How to design the packaging box to attract the attention of consumers

The packaging of products has now become an important part of commercial marketing, which is closely related to the psychological activities of buyers. As a packaging designer and manufacturer, only by grasping the psychology of consumers can we effectively promote the sales of products. So how can the packaging box be designed to attract the attention of consumers? Let's take a look at the introduction of Yiwu Jialan Package Co, LTD. (china-hzht).

Marketing research psychology shows that buyers have complex psychological activities before and after purchasing products, and differences in many aspects such as age, gender, occupation, ethnicity, education level, social environment, etc., are divided into many different consumer groups and their different consumer psychology characteristics. According to the results of the survey on the common people, the psychological characteristics of purchasing can be roughly classified into the following categories:

1. Realistic psychology

The main characteristic of most consumers in the process of consumption is truth-seeking psychology. They believe that the actual utility of the product is the most important. of novelty. The consumer groups with a realistic mentality are mainly mature consumers, working class, housewives, and elderly consumer groups.

2. The psychology of seeking beauty

Consumers with a certain economic capacity generally have a desire for beauty, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product. The consumer groups with a desire for beauty are mainly young people and intellectuals, and women account for 75.3% of these groups. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the expression of aesthetic value psychology.

3. The psychology of seeking differences

The consumer groups who hold the psychology of seeking differences are mainly young people under the age of 35. This type of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness, and individuality, that is, the shape, color, graphics and other aspects of the packaging are required to be more fashionable and avant-garde, but the use value and price of the goods are not very important. care. In this consumer group, underage children account for a considerable proportion. For them, the packaging of the product is sometimes more important than the product itself. For this group of consumers who cannot be ignored, the packaging design should highlight the characteristics of novelty to meet their psychological needs of seeking differences.

4. Herd mentality

Consumers with a herd mentality are willing to cater to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because the vigorous promotion of fashion and celebrities by various media has promoted the psychological behavior. form. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.

5. The psychology of seeking a name

No matter what kind of consumer group there is a certain psychology of seeking a name, they attach importance to the brand of the product, and have a sense of trust and loyalty to the well-known brand. When economic conditions permit, they even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to the success of product sales.

In short, the buyer's psychology is complex, and it is rarely possible to maintain a consistent direction for a long time. In most cases, it may be a combination of two or more of the above-mentioned psychological demands. Psychological diversity of choices prompts a variety of styles in product packaging design and production.

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Yiwu Jialan Package Co, LTD. is a professional packaging box manufacturer, mainly engaged in: gift packaging boxes, jewelry packaging boxes, high-end packaging boxes, and other products, the quality can be effectively guaranteed, wholesale customized packaging Box Hotline: +86-579-85792908.