Why brands are keen on custom clothing packaging gift boxes

In the past, when consumers bought clothing, they usually chose to shop in brick and mortar stores. In this way, in addition to experiencing the quality and comfort of the clothing, you can also experience the brand service in the store. However, more and more consumers now choose to shop online, and they cannot obtain more brand services when shopping in online stores. If a brand wants to create an emotional connection with customers, it can choose custom clothing packaging boxes to improve the customer unboxing experience, thereby narrowing the relationship between customers and the brand.

Most online shopping products are sent to customers by express delivery. The moment when customers receive the products is the real connection with the products and brands. Whether it's a delivery box, a gift box or a product, all elements can affect a customer's first impression of a brand. If a brand provides a good unboxing experience for customers, they will also like your brand more.

First of all, the most basic purpose of the packaging box is to protect the safety of the product during transportation. Although clothing is less easily damaged than other products, it is very easy to snag for some silk and other clothing. Therefore, the smoothness of the inner wall of the gift box should be considered when customizing the box.

In addition, product damage is not just as simple as returning and exchanging goods. In addition to cost loss, it will also affect customers' trust in the brand. After all, in the eyes of most consumers, controlling the details of products is the most basic requirement of high-end clothing brands.

Secondly, many customers who buy high-end clothing are not only for their own use, but also for their family and friends. If the design of your clothing packaging box is very suitable for gift giving, then customers will be more inclined to buy your brand's products. Chanel luxury packaging box is a very typical example. The classic black (white) gift box with white (black) ribbon is decorated with camellias, which is very simple and elegant.

In order to make the product stand out in the fiercely competitive market, in addition to strictly controlling the quality of the product, the high-end packaging box can also meet the aesthetic needs of customers and consolidate the relationship between the brand and customers.

The importance of custom paper bags has increased as custom paper packaging have become a must in our daily life.

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