What role does product packaging play in product sales?

Increase the value and use value of commodities, beautify commodities, attract consumers, stimulate their desire to buy, facilitate consumers' transportation, loading and unloading, handling, storage, custody, inventory, display and carrying, etc., commodity packaging came into being.

Packaging is usually divided into small packaging, medium packaging, and outer packaging. Different packaging of commodities has different values, but the basic functions of commodity packaging are as follows:

1. Protection function

p> The most basic function of packaging, even if the goods are not damaged by various external forces. In the process of circulation, commodities may be affected by various external factors, causing damage, pollution, leakage or deterioration of commodities, reducing or losing their use value. Scientific and reasonable packaging can make the goods resist the damage of various external factors, so as to protect the performance of the goods and ensure the integrity of the quality and quantity of the goods.

2. Convenience function

Whether the packaging of the product is easy to use, carry and store. According to the self-generating properties of the product, the design and production should be conducive to the rational use of various means of transportation and warehouse capacity, improve the efficiency of transportation, loading and unloading, stacking and storage and transportation, accelerate the circulation of commodities, and improve the economic benefits of commodity circulation.

Three, promotion function

The decoration design of the product packaging is one of the good promotion methods. Exquisite packaging can attract consumers' attention and arouse people's desire to consume, thereby promoting sales. At the same time, packaging can be used to introduce and publicize the product, so that people can understand the product and become a silent promoter of the product.

Fourth, convenient for consumption

The sales packaging varies with the commodity, and the packaging is suitable in size, which is convenient for consumers to carry, store and use. The drawings, trademarks and text descriptions on the packaging are not only convenient for consumers to identify, but also introduce the ingredients, properties, uses, usage and storage methods of the products, which play a role in facilitating and guiding consumption.

V. Cost saving

Commodity packaging is closely related to production costs. Reasonable packaging can integrate scattered commodities in a certain number of forms, thereby greatly increasing the loading capacity and facilitating loading, unloading and transportation, and can save transportation costs, storage costs and other expenses. Some packaging can also be recycled many times, saving the production of packaging materials and packaging containers, which is conducive to reducing costs and improving economic benefits.

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