What issues need to be considered when customizing retail packaging boxes

If you want your product to stand out from the rest of the retail shelf, you need to make sure that the product and the premium packaging is superior to other products in its category. Users usually check multiple products when shopping. When they see your product, you should display the information and advantages of the product through the box' target='_blank'>packaging box to promote the sales of the product.

Unlike online shopping, customers' first impression of a product is very important when shopping in a retail store. Therefore, brand owners should pay special attention to the design and production of packaging boxes. Excellent retail packaging not only ships well, but also impresses consumers, thereby increasing the perceived value of a product.

When customizing packaging boxes, we should also avoid some problems that may arise in design and production, such as:

The wrong size – A large box size can help a product stand out on a retail store shelf, but it can backfire if the product doesn’t meet customer expectations. For example: large packaging boxes can increase customers' expectations for the product. When customers open the packaging box, if the void ratio in the packaging box is too high and the product is too small, it will not meet the customer's expectations, thereby reducing the customer's trust in the brand. . In addition, it will also affect the production cost, material cost, transportation cost, and storage cost of the packaging box.

Poor packaging structure - The structure of the box determines how the box is opened and how secure it is. For example: the clamshell box is the easiest to open and close, and the world cover box has the best security, but neither the world cover box nor the clamshell box can save transportation space like a folding box; When choosing the packaging box structure, it is necessary to comprehensively consider the characteristics of the product before making the choice.

Unattractive appearance - If the box is not attractive enough, then customers will not pay attention to your product, let alone buy it. Whether it is to highlight the key information of the brand and the product through classic minimalist design, or to guide customers to pay attention to the product through eye-catching graphic design, it is a very good choice.

Although the retail box is far less important than the product, customizing the box is one of the easiest and most convenient ways to stand out in this increasingly competitive market.

This is an global standard which acts as a form of promise that Yiwu Jialan Package Co.,Ltd manufatures according to the finest quality standards.

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