Personalization of cosmetic paper bags ≠ excessive packaging!

When the editor publishes some articles about cosmetic packaging, there will always be some netizens with extreme thoughts who leave a message below saying that the editor is promoting and supporting excessive packaging, Excuse me? Are all packages over-packaged? Even the editors of paper bag manufacturers will not support excessive packaging, and they still have to be worthy of their conscience. The editor advocates that products should be made of paper bags because this era itself needs this product. Personalized paper bag production is more conducive to product sales, but personalization ≠ excessive packaging.

And in order to prevent merchants from misappropriating money with excessive packaging, the state's requirement for excessive packaging of cosmetics is that the cosmetic packaging gap is less than 50%, and the number of packaging layers must be limited to less than 3 layers. In addition, there is a non-mandatory standard, that is, the total cost of all packaging except the initial packaging should not exceed 12% of the sales price of the product. Therefore, Guangzhou Junye Packaging will design and produce customized cosmetic paper bags for customers according to this standard, and follow the national guidelines.

We can also see that there are fewer and fewer cosmetic products that seem to be very high-end, and there are more and more cute, high-cold, and small and fresh products on the cosmetic counter. Aware of this trend, more and more brands have cooperated with famous animation IPs or launched co-branded products with popular stars. For example, Kiehl's teamed up with Taiwan's popular band Soda Green to launch Kiehl's Amazon White Clay Purifying Mask Soda Green-Lyr on the 10th anniversary of the band's debut. Oxygen Limited Edition, calling on young people to devote themselves to environmental protection public welfare, can take this opportunity to show their environmental protection attitude, and soda green fans naturally can't miss it.

With the increasing voice of protecting the environment, green eco-friendly packaging is also becoming a trend. Harmless, non-polluting, recyclable and environmentally friendly packaging is getting more and more attention. Now some products are packaged with degradable environmentally friendly materials to reduce the impact on the environment and protect the earth.

As the shell of a product, cosmetic packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology. It directly affects consumers' desire to buy. It is still a good idea to rely on product packaging to establish the affinity between products and consumers. choose. Whether you admit it or not, the role of cosmetic paper bag production cannot be ignored. Of course, the editor has to reiterate it again: personalized cosmetic paper bag production ≠ excessive packaging!

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Yiwu Jialan Package Co.,Ltd agreed, noting that successful social marketing will become an even more important component of overall marketing strategies, and that marketers will have to think longer, harder and more creatively if they want to be able to fulfill the newly created potential of custom paper packaging.