Matters needing attention before customizing high-end packaging boxes

Packaging is not just for protecting the product, it is also an important marketing tool that makes the brand stand out. High-end packaging boxes can be used to display the brand and provide more information about the product, providing customers with a good brand experience when shopping. According to the different target customer groups, the brand can customize packaging boxes that meet the customer's aesthetics according to the preferences of the target customers to attract their attention. Before customizing high-end packaging boxes, we also need to keep the following points in mind.

The size of the packaging box determines the safety and cost of the high-end packaging box. The size of the packaging box should be determined according to the size of the product. For a combination gift box with multiple products, the products should be sorted beautifully first, then the size of the inner lining should be determined, and finally the size of the packaging box should be determined. The size of the packaging box should not be too large or too small. On the one hand, if the packaging box is too large, it may cause the product to shake and cause product damage. On the other hand, it will increase the material cost and transportation cost of the packaging box. Conversely, if the packaging box is too small, the product cannot be wrapped well.

For valuable items such as luxury goods, special care is required both during product storage and transportation to ensure the smooth delivery of the product to the customer. In addition to the need to prevent damage caused by extrusion, shaking, etc., the moisture and water resistance of the packaging box should also be considered. The overall waterproof and moisture-proof effect can be improved by coating the packaging box. For some special supplies, the brand side can also put some desiccant when packaging the goods.

The weight of high-end packaging boxes is closely related to the shipping cost of the product. Packaging cartons in the market generally have less jammed paper than gray board, but the anti-pressure of jammed paper is far inferior to that of gray board. When choosing the material of the packaging box, it is necessary to choose it in consideration of the actual situation of the product.

There are many materials for packaging cartons, and the hardness and aesthetics of different packaging materials are also different. For example, white cardboard can be directly made into cartons after printing, die-cutting, folding and other processes, while gray cardboard is not as good in shape. White cardboard is beautiful and inconvenient to print, so you need to paste a layer of beautiful materials on gray board paper, such as: art paper, coated paper, kraft paper, pearl paper, etc.

Premium packaging is one of a brand's most powerful marketing tools. Therefore, there are many considerations that need to be kept in mind before customizing the packaging box. Only in this way can the ultimate success of the packaging box be ensured.

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