How to influence customers' first impression through e-commerce packaging boxes

As the e-commerce industry continues to grow, product boxes are more than just a means of shipping products. For brands, high-end packaging boxes have become the only way for brands to interact with customers. Below, we’ll share some of the best ways on how to package your eCommerce products and make a powerful first impression on your customers.

First of all, when designing the packaging box, we need to get inspiration. When we are designing a new packaging box for a new brand or new product, it is very challenging. Research your favorite brands and see what attracts you to their product packaging boxes. Both design and product placement can be used as a source of inspiration. Whether it is a competitor's packaging box or a well-known brand in the industry, we can find design inspiration from it, but in advance, we must not copy or be too similar to the other party's design, otherwise it will reduce the user's trust in the brand and confuse your own brand.

Second, the packaging type needs to be determined. E-commerce packaging boxes are generally divided into three types: express transportation packaging, product outer packaging, and product inner packaging. When designing a packaging box, we should consider all aspects of the packaging box.

Express shipping packaging - the most common shipping packaging on the market is corrugated boxes and plastic express bags. Corrugated packaging boxes have many advantages, such as light weight, good load-bearing capacity and low cost, and are suitable for almost all products. Plastic express bags do not have the load-bearing capacity of corrugated boxes, but plastic express bags are very waterproof and cost less than express boxes. They are usually used for clothing and other products.

Product outer packaging - Product outer packaging is the most important in packaging design. It not only needs to ensure the safety of the product during transportation and storage, but also consider how to attract potential users' attention and display brand and product information through it. Commonly used materials for product packaging include grayboard paper boxes, cardboard boxes, kraft paper boxes, and so on. When customizing product packaging boxes, you also need to consider whether the product needs to be lined.

Product inner packaging——When choosing the inner packaging material, we need to consider the characteristics of the product, and then choose the appropriate material according to its characteristics. There are many types of product inner packaging. For example, in the cosmetics industry, lotions and creams are usually packaged in glass bottles, plastic bottles, etc.; food is usually packaged in kraft paper bags, plastic bags, etc.; tea is usually packaged in plastic bags, aluminum film, etc. bag.

Finally, the e-commerce packaging box should effectively attract the attention of potential customers, and at the same time be able to convey the brand's values. When customizing the packaging box, we also need to consider what kind of first impression you want to give customers through the packaging box.

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