What role does kraft paper bags play in product sales?
To enhance the value and use value of commodities, beautify commodities, attract consumers, stimulate customers' desire to buy, and facilitate consumers' transportation, loading and unloading, handling, storage, storage, inventory, display and carrying, etc., kraft paper bags came into being.
Packaging is usually divided into small packaging, medium packaging and outer packaging. Different kraft paper bags have different values, but the functions of kraft paper bags are basically as follows:
1. Protection function
The most basic function of packaging, even if the goods are not damaged by various external forces. In the process of circulation, commodities may be affected by various external factors, causing damage, pollution, leakage or deterioration of commodities, reducing or losing use value of commodities. Scientific and reasonable packaging can make the goods resist the damage of various external factors, so as to protect the performance of the goods and ensure the integrity of the quality and quantity of the goods.
2. Convenience function
Whether the packaging of the product is easy to use, carry, store, etc. According to the self-generating properties of the product, the design and production should be conducive to the rational use of various means of transportation and warehouse capacity, improve the efficiency of transportation, loading and unloading, stacking and storage and transportation, accelerate the circulation of commodities, and improve the economic benefits of commodity circulation.
3. Promotional function
The decoration design of kraft paper bags is one of the good promotion methods. Exquisite packaging can attract consumers' attention and arouse people's desire to consume, thereby promoting sales. At the same time, packaging can be used to introduce and publicize the product, so that people can understand the product and become a silent promoter of the product.
Four, convenient consumption
The sales packaging varies with the product, in various forms, and the packaging size is suitable, which is convenient for consumers to carry, store and use. The drawings, trademarks and text descriptions on the packaging are not only convenient for consumers to identify, but also introduce the ingredients, properties, uses, usage and storage methods of the products, which play a role in facilitating and guiding consumption.
5. Cost saving
Kraft paper bags are closely related to production costs. Reasonable packaging can integrate scattered commodities in a certain number of forms, thereby greatly increasing the loading capacity and facilitating loading and unloading transportation, which can save transportation costs, storage costs and other expenses. Some packaging can also be recycled multiple times, saving the production of packaging materials and packaging containers, which is conducive to reducing costs and improving economic benefits.
What is the role of your kraft paper bag? Take the market as the basis of design strategy, make packaging carefully, accurately define product positioning and consumer demand, and design packaging design with competitive value and marketing value thrust.
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