What is a luxury packaging box
One of the biggest differences between a regular product box and a luxury box is the level of interaction with the customer. Luxury packaging boxes can guide customers on a journey of discovery. Luxury is synonymous with exclusivity. Many luxury brands sell unique and limited-edition products on specific festivals, making customers feel that the products are 'exclusive' to him. In the retail industry, this is known as delayed gratification. The purpose is to resist the temptation of small but immediate benefits for more valuable long-term returns.
While bright color schemes can be effective in attracting the attention of potential customers, they may not necessarily be suitable for the luxury market. For most luxury brands, they have their own development history, and they have persisted through repeated screening in the cruel market. Their loyal customers may range from sixties to children. The color scheme of its packaging should be classic and suitable for consumers of all ages. Therefore, we can see that the color matching of packaging boxes of many international luxury brands is very simple and low-key.
Adding fragrance to luxury packaging is a convenient way to extend the customer experience. The technology is also gaining traction in the packaging industry, especially in Europe, where many brands are taking inspiration from high-end fragrances to stimulate the olfactory senses of potential customers.
The quality of the brand is shown in every part of the product and packaging. Therefore, luxury brands are very strict in controlling the details of products and packaging boxes. In addition to strict requirements on the material, process, size and other details of the packaging box, it should also be considered whether the material used in the packaging box will reduce the use effect due to environmental factors. For example: Will the wet weather cause the surface of the package to deform and affect the service life of the package, etc. Or it is necessary to repeatedly confirm the maximum load-bearing capacity of the packaging box and the handbag.
Internationally, luxury goods are defined as a consumer product that exceeds the scope of people's survival and development needs, and has the characteristics of uniqueness, scarcity, and rarity. Therefore, luxury packaging boxes should also meet the above requirements, and need to bring a unique and precious feeling to customers.
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