What are the psychology of consumers that need to be taken into account when designing [packaging boxes]?
1. Realistic psychology
The main consumer psychology characteristic of most consumers in the process of consumption is truth-seeking psychology. They believe that the actual utility of the packaging box is important, and they hope that the products are easy to use, cheap and high-quality, and they do not deliberately pursue the appearance and novelty of the style.
2. The psychology of seeking beauty
Consumers with a certain economic capacity generally have a desire for beauty, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product.
3. The psychology of seeking differences
Consumer groups who have the psychology of seeking differences think that the style of products and packaging boxes is extremely important, and pay attention to novelty, uniqueness and individuality. The use value and price level are not very concerned.
4. Herd mentality
Consumers with a herd mentality are willing to cater to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because various media vigorously promote the formation of such psychological behaviors on fashion and celebrities. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.
5. Psychology of seeking a name
No matter what kind of consumer group there is a certain psychology of seeking a name, they attach importance to the brand of the product, and have a sense of trust and loyalty to the well-known brand. When economic conditions permit, even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to the success of product sales.
In short, these consumer psychology is what many consumers need to consider when designing packaging boxes.
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