What are the basic requirements for the production and design of cosmetic paper bags
In today's market environment with fierce brand competition, packaging design is an indispensable and important part in the process of brand building and dissemination. For brand cosmetics, packaging should not only have ordinary protection, beautification, etc., it also needs to be linked with the brand to reflect the brand's charm. Therefore, what are the basic requirements for brand cosmetic packaging design?
The combination and design of pictures, words and colors in the packaging design must focus on attracting the attention of the target consumers and directly show the brand to the consumers. In addition, the stimulation of the packaging pattern design to the target consumers is more specific, stronger and more convincing than the brand name, which can often lead to immediate purchase behavior.
The form and content should be consistent and specific, so that people can see the product itself at first glance.
With specific and detailed text descriptions, there should be specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and if necessary, a concise schematic diagram should be attached.
To emphasize the image color of the product, the design of the color and the color of the brand packaging design is an important factor to highlight the personality of the product, and the personalized brand image is the most effective means of promotion. Therefore, there is a clear identification in the competition, which is a good symbol of the product content.
The main display surface of the packaging should be emphasized, the design factors should be harmonious and unified, and the quality and quantity of the product should be effectively expressed, with a high degree of visibility.
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