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Top luxury cosmetics gift box case

by:Jialan Package     2023-06-06

Making full use of the unique visual elements in cosmetic gift boxes can help your products effectively attract customers' attention. Cosmetic packaging boxes are the most powerful tool for product marketing and promotion, and can effectively sell your products to potential customers during the sales process. If you want to make your packaging gift box more creative, you can also refer to the creative packaging ideas of some top cosmetic brands to draw inspiration from them.

La Mer (LA MER)

La Mer (LA MER) is a lady-level cosmetics brand under the Estee Lauder Group. The main source of raw materials for its cosmetics is fresh seaweed from the pollution-free waters of California, USA. In order to show the naturalness of its raw materials and the brand's concept of environmental protection, most of LA MER's cosmetic packaging boxes use green as the main color. In order to better display the important information of the brand and products, there are almost no redundant decorative patterns in the packaging box. Although the packaging of La Mer is very simple, potential customers can recognize its brand at a glance from its unique color scheme and logo.


Dior is a well-known French luxury brand, which belongs to the Moët Hennessy-Louis Vuitton Group. Dior (Dior) has many main products, such as: clothing, jewelry, handbags, etc., and cosmetics are just one of them. Dior's most impressive cosmetic packaging is the 'Advent Calendar Gift Box'. In the past years, the Christmas countdown calendar gift boxes are generally dominated by three colors of 'black', 'white' and 'grey'. The appearance of its Christmas gift box is based on the architectural style of Dior's main store at 30 Avenue Montaigne. After checking out the calendar gift box, the illustration of the building at No. 30 Avenue Montaigne caught the eye. From this luxury gift box, we can see that Dior (Dior) is focusing on the marketing of its brand all the time.


Chanel is a famous French luxury brand. Chanel's products have always been known for their simplicity and elegance, and so are their cosmetic gift boxes. The color matching of Chanel cosmetic gift boxes is generally 'black' and 'white'. Except for the brand logo and the iconic camellia accessories, almost no other decorative elements will be added to the gift box. In this way, in addition to showing the elegant characteristics of its brand, it also highlights its brand elements.

Today, customers have more and more choices in purchasing cosmetics, which makes it difficult for cosmetics companies to win customer loyalty. Through the above cases of cosmetic packaging boxes, it can help you effectively attract users' attention when customizing packaging boxes, so as to increase product sales.

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