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The difference between the packaging boxes of major e-commerce platforms

by:Jialan Package     2023-06-16

Most users buy a certain type of product when they shop online, but not necessarily a specific brand. In the end, the user's purchase decision is also influenced by many factors, such as brand awareness and reputation, packaging design, reviews and so on. In addition to being able to quickly browse products of different brands in online shopping, there are also different online shopping platforms for users to choose from. Such as: Jingdong, Tmall, Suning.com, etc. Let's explore the differences in the outer packaging of products on different online shopping platforms.


As users who often shop on JD.com know, most of JD.com’s self-operated products use express packaging with JD Logo printed on it. The material used in Jingdong express boxes is very common corrugated paper. Corrugated paper is characterized by low cost, light weight, easy processing, high strength, excellent printing adaptability, and convenient storage and handling. It is very suitable for packaging in express packaging boxes. material. In order to facilitate user identification, the color matching and printed brand elements of Jingdong packaging boxes and courier bags are consistent.


Tmall Supermarket’s packaging box and courier bags are made of the same material as JD.com. In order to facilitate identification, Tmall Supermarket’s packaging is also printed with a large platform logo. Different from JD.com, Tmall Supermarket’s packaging has two colors, the classic red and black, and the novel green and black. For large platforms, even two or three color schemes will not affect the recognition of the packaging at all. But for ordinary brands, it's best to be consistent.


Although Suning’s packaging box also uses corrugated material, in order to highlight the uniqueness of the platform, the express box is not the original color of corrugated paper, but the yellow brand color is printed on the surface of the packaging box. This enables potential users to recognize the platform's box at first glance.

Online shopping has become a way of life for us. If you want to attract new users and maintain old users well, in addition to showing the advantages and characteristics of the platform, customized packaging boxes can continuously promote your platform to potential users during the express delivery process. At the same time, high-end packaging boxes can also better to protect the product from damage.

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