Problems that need to be paid attention to in the design of personalized packaging boxes

Innovation is a powerful driving force for social progress, and is also the key to the development and growth of enterprises. In the packaging and printing industry, with the rapid development of my country's economy, consumers are constantly picky about commodity packaging, so that the design of packaging boxes can only be Continuous innovation, innovation is the core force of the development of packaging boxes, Yiwu Jialan Package Co, LTD. (() will introduce you to the problems that need to be paid attention to in the design of personalized packaging boxes.

1. Personalized packaging box design should first emphasize market research

In order to personalize the design of the packaging box, we must first grasp the psychology of consumers, strive to match the personality psychology of consumers, and obtain the coordination between packaging and commodities in sentiment, so that consumers can be in a certain Image to recognize the characteristics of commodities. Careful consideration should be given to every detail, reflecting a personality, an attitude or even a belief of the brand.

2. Personalized packaging box design must strengthen the personalized visual impact Personalized packaging box design should cleverly use color to create visual impact. A survey analysis from psychologists showed that 83% of people's memory of brands relies on sight, 1% relies on hearing, and 3% relies on touch. Color plays a particularly important role in packaging box design. Because different colors can cause people to have different visual reflections, and thus cause different psychological activities. 3. The design of personalized packaging boxes should also have environmental awareness. The 21st century is the century of greenism, and the awareness of environmental protection has been deeply rooted in the hearts of the people. Creating a packaging box design that is beneficial to environmental protection and human health is the common goal of today's consumers and designers. Therefore, while pursuing design concepts and marketing interests, packaging box designers should be guided by the interests of social groups, fully consider social costs and social responsibilities, and also take into account the advantages and disadvantages of environmental protection. It is worth reflecting on the fact that many products are now over-packaged. momentum. Excessive packaging refers to product packaging with excess packaging function and value. Excessive packaging by enterprises not only increases the burden on consumers, but also wastes valuable packaging resources, aggravates the deterioration of the ecological environment, and increases the burden of waste disposal.

In a word, packaging box design innovation should clearly convey information, express quality, uniquely and appropriately express market positioning and stimulate the senses, and contain a rich design culture. The innovative packaging box design should be appropriate, perfectly realize the creative intention, embody the characteristics of the times, give the design culture and national style, include the essence of the enterprise and product characteristics, make people convinced, and can instantly arouse consumers. resonance. Paying attention to the issues to be aware of in innovative box design makes innovative box design even more valuable.

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Yiwu Jialan Package Co, LTD. specializes in the design of custom packaging boxes, the main business of the manufacturer: high-end packaging boxes, exquisite gift boxes, moon cake boxes, and other products, quality assurance is the packaging box industry brand supplier, wholesale Customized box hotline: +86-579-85792908.