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Precautions for pattern design in the process of customizing kraft paper bags
The customization of creative kraft paper bags is inseparable from excellent design. The ingenious design of pictures, text, symbols and colors on the kraft paper bags, and the reasonable combination and matching of various elements require professional packaging designers. An excellent gift box packaging is more persuasive than direct sales, advertising that is too obvious and too direct is disliked and disgusted by consumers.
Excellent creative kraft paper bag design with instant buying behavior. Good patterns not only show creative expression techniques and artistic thinking, but also bring pleasing visual enjoyment to people. The combination of kraft paper bags and products shows the characteristics of products and corporate culture.
Then, in the packaging design, what points should be paid attention to in the control of the pattern? To help you summarize a few points:
1. The form can be fancy and bold.
But we can't avoid the content and talk about creativity. It has nothing to do with the products in the packaging, and the appearance is different. Also try not to make this connection ambiguous. Consumers probably know what product is being sold, but cannot immediately recognize the brand. Creative packaging design should be closely linked to the attributes of the brand itself, so that people can know what you are selling and who you are at a glance.
2. Full display of products.
Can reduce consumers' guesses and doubts and directly capture the hearts of consumers. There are two ways: one is to use fully transparent packaging or open skylight packaging, etc., to directly show the product itself to consumers; the other is to use lifelike product photos to express, the most common such as food packaging, through lifelike pictures. Salivation.
3. The combination of pictures and texts is also a very important subject.
There should be detailed text descriptions on the packaging patterns, specific introductions about the raw materials, preparation, efficacy, use and maintenance of the products, coupled with careful copywriting, so that consumers can further deepen their interest in the patterns through texts impression of the product. The copywriting style is humorous or solemn, depending on the product characteristics and the style of packaging design. You can try some more individual language styles.
4. Pay attention to the use of image colors in packaging colors.
This is the image tone that reflects the major categories of commodities, and is the representative color of a certain commodity accumulated in consumers' minds over a long period of time, which can make consumers produce cognitive reflections similar to signal reflections. For example, the dark red of Wanglaoji, the dark yellow of Red Bull, and the green of Sprite's frost stimulation, let people know the contents of the package at a glance. Each brand's product should set itself an image tone, and the packaging design should extend on the basis of the main tone, but it should not go against it. Of course, good kraft paper bag customization requires not only good pattern design, but also functional design. Such as protection function, convenience function, reuse function, promotion function, etc. If your graphic design attracts purchases, then functionality is an important factor in determining consumer loyalty. Only by combining design and practicality can we truly meet the diverse needs of consumers.
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