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Packaging box - let beauty pass
As the name suggests, a box is a box used to package a product. As the saying goes, people want clothes, Buddhas want gold, and commodities need a good package. Because the packaging box of the product is not just a piece; coat; but an integral part of the product itself. Commodity packaging has become a means to enhance the added value of commodities and corporate brand image. Packing box function: guarantee the product in transit, improve the grade of the product, etc. Main materials: Dutch board, gray board, MDF, acrylic, metal, corrugated (léng), etc. Packaging has become the main behavior of market sales in actual commercial activities, and inevitably has a close relationship with the psychological activities of consumers. The design of the packaging box should also be combined with the psychology of consumers. The packaging styles and styles required by different consumer psychology are also factors that should be considered in the design of the packaging box.
1. Realistic psychology
The main characteristic of most consumers' consumption psychology in the process of consumption is truth-seeking psychology. They believe that the actual utility of commodities is important, and they hope that commodities are easy to use, cheap and high-quality, and they do not deliberately pursue beautiful appearance and novel styles. The consumer groups with a realistic mentality are mainly mature consumers, wage earners, housewives, and elderly consumer groups.
2. The psychology of seeking beauty
Consumers who can afford it financially generally have a desire for beauty, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product. The consumer groups who hold the pursuit of beauty are mainly young people and knowledge, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the expression of aesthetic value psychology.
3. The psychology of seeking differences
The consumer groups who hold the psychology of seeking differences are mainly young people under the age of 35. This type of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness, and individuality, that is, the shape, color, graphics and other aspects of the packaging are required to be more fashionable and avant-garde, but the use value and price of the goods are not very important. care. In this consumer group, underage children account for a considerable proportion. For them, the packaging of the product is sometimes more important than the product itself. For this group of consumers who cannot be ignored, the packaging design should highlight the characteristics of novelty to meet their psychological needs of seeking differences.
4. Herd mentality
Consumers with a herd mentality are willing to conform to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because various media vigorously promote the formation of this psychological behavior on fashion and celebrities. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.
5. Psychology of seeking a name
No matter what kind of consumer group there is a certain psychology of seeking a name, they attach importance to the brand of the product, and have a sense of trust and loyalty to the well-known brand. When economic conditions permit, even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to the success of product sales.
In short, the psychology of consumers is complex, and they rarely maintain one orientation for a long time. In most cases, it is possible to combine two or more psychological requirements. The pursuit of psychological diversity prompts product packaging to present the same diverse design styles.
The above is the detailed information of the packaging box, which is provided by Yiwu Jialan Package Co, LTD., if you have any questions about the information of the packaging box, please contact the company further to obtain more information of the packaging box.
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