Packaging box design - what customers think

Precautions for the design of packaging boxes Packaging boxes are not only used to package goods, but also have the effect of brand promotion. Exquisite packaging boxes can improve the popularity of enterprises, strengthen the brand effectiveness of enterprises, and do a good job in packaging. The design of the box can achieve twice the result with half the effort in the transmission of brand value.

Good packaging box design can enhance consumers' desire to buy, and good gift packaging box sales. The packaging box design must be clear about the characteristics of the carton, so that it can be used scientifically.

First, the packaging box design theme should be clear

The theme of the packaging box design should be clear, and the design should be in line with the product characteristics. When a product packaging box lacks the theme, it will be greatly discounted in sales. The design of the packaging box should be based on the characteristics of the product, and the inside should not be different. Different inside will create a feeling of deception, and it is difficult to have repeat customers.

Second, the design of the packaging box should be realistic

The packaging box should be designed according to the actual situation of the product. Excessive luxury design will make the product flashy, because excessive decoration of the packaging box without product quality support will often make guests feel deceived.

Three, the packaging box design should meet the needs of the trend

The design and positioning of the packaging box should be in line with the trend. Today's environmental protection is the trend of the trend. The environmentally friendly packaging box will be recognized by consumers and attract consumers to understand. If the product is related to green environmental protection, the packaging box can be designed as Environmentally friendly packaging, which not only protects the recycling of resources, but also protects the nature of the product. Packaging box design requires design inspiration, packaging costs, consumers' rational or emotional purchases, life discoveries, and more.