With the rapid development of the economy and the continuous improvement of people's living standards, people have been studying the design of the appearance and structure of packaging for the sale of goods. In today's increasingly serious commodity homogeneity, personalized packaging will attract consumers' attention with a strong visual impact, making consumers pay attention, observe, appreciate, and eventually generate purchase behavior.
Packaging shape refers to the three-dimensional appearance of various packages. The packaging shape is the carrier of packaging decoration, and the beautiful packaging shape has laid a good foundation for the visual design of the packaging. When designing the shape, the characteristics of different materials and the components of each part of the package should be considered. The internal design mainly considers the reasonable packaging of the packaged material, and the external design mainly considers the functions of protection and storage and transportation, and also needs to be combined with the decoration requirements. to consider. The packaging design should be aesthetically interesting, pleasant, displayable and practical.
Keywords: packing box
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