Jialan Package - Wholesale Paper Bag Supplier offers design and production services to meet all your needs.                                                                                                                                                                                                                                                                                          

High-end packaging color selection

by:Jialan Package     2023-06-04

A company's success no longer depends on the products it sells or the quality of service it provides. The success of a business is also related to the company's ability to reach customers and attract their interest in its products and services. High-end packaging color is a way for brands to connect with customers, because color can influence consumers' decisions, in fact, choosing the right combination of packaging colors can often make customers produce the desired psychological response.

Color not only helps to connect emotionally with customers, but also intentionally reinforces brand identity. By incorporating color theory basics, you can make your business appear more cohesive and professional.

Color is an important element of visual identity, and color psychology is the study of how to use color correctly in branding. Color psychologists also consider the psychological impact of color on customers when designing campaigns for brands.

There are tens of thousands of colors, and choosing a single color is very popular. On the one hand, choosing a single color can better meet the aesthetics of modern people, and on the other hand, it can also make the brand more recognizable. For example, the well-known jewelry brand Tiffany (Tiffany) is famous for using a single robin egg blue, and even its blue jewelry packaging boxes are also popular among customers. The second is that customers can identify the brand according to the color of the packaging. Coca-Cola and Pepsi are good examples. Most customers hardly need to check the name on the packaging when purchasing Coke. If they want to drink Coca-Cola, they will take the product with red packaging, and if they want to drink Pepsi, they will take the product with blue packaging. From this, we can also see that the color of the packaging box has a great impact on customers. In order to strengthen the brand's impression on customers, after the brand color is determined, it is best for merchants not to easily change the brand and the color of the packaging box.

Color is one of the very powerful marketing tools that brands can use to increase awareness and attract more attention. Therefore, if you want to win in the market, it is a very good choice to use color in the packaging box to attract customers.


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