[gift box] - let beauty pass
Our packaging design must not only maintain the traditional characteristics and individuality of our nation, but also conform to the aesthetic psychology of different countries and nationalities. Therefore, in the practical application of these traditional folk elements, the
It should be used for simple transfer, but should be based on absorbing its expression techniques and modeling characteristics, combined with the characteristics of the products, and integrated into the modern atmosphere, so that the design has both national characteristics and a sense of the times.
The design of gift boxes should also be combined with the psychology of consumers. The packaging styles and styles required by different consumer psychology are also factors that should be considered in the design of gift boxes.
1. Realistic psychology
The main characteristic of most consumers’ consumption psychology in the process of consumption is truth-seeking psychology. They believe that the actual utility of goods is important, and hope that goods are easy to use, cheap and high-quality, and do not deliberately pursue the beauty of appearance
The concept and style are novel. The consumer groups with a realistic mentality are mainly mature consumers, wage earners, housewives, and elderly consumer groups.
2. The psychology of seeking beauty
Consumers with a certain economic capacity generally have a desire for beauty, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product. The main consumer groups with a desire for beauty
It is young people, knowledge, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to aesthetic values u200bu200b
3. The psychology of seeking differences
The consumer groups who hold the psychology of seeking differences are mainly young people under the age of 35. This type of consumer group believes that the style of the product and packaging is extremely important, and pays attention to novelty, uniqueness and individuality, that is, the shape of the packaging,
Colors, graphics, etc. are more fashionable and avant-garde, but they are not very concerned about the use value and price of commodities. In this consumer group, underage children account for a considerable proportion, for
Sometimes the packaging of a product is more important to them than the product itself. For this group of consumers who cannot be ignored, the packaging design should highlight the characteristics of novelty to meet their psychological needs of seeking differences.
4. Herd mentality
Consumers with a herd mentality are happy to conform to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because various media vigorously promote this mentality of fashion and celebrities
The formation of behavior. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.
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