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Do you know the guidelines for the design of cosmetic kraft paper bags?
Today, when people buy goods, the personalized color reflected in the packaging itself affects the psychological needs of people at different consumption levels. It can be said that packaging design has experienced protection, storage, transportation, promotion, personality In these stages, suitable and targeted packaging design has become an important criterion for measuring the quality of a package. With the vigorous development of the domestic market economy, the design of cosmetic kraft paper bags has also been raised to a new height.
Packaging has evolved from the function of protection or storage in the primitive society to the process of mobile transportation later, and with the emergence of product transactions, it gradually has the characteristics of initial promotion. Since the Second World War, the promotion function of product packaging has been brought into full play.
1. Packaging design is first of all the crystallization of teamwork
Today's packaging design pays more attention to market strategy. From its own perspective, this is a comprehensive service work with high intelligence. It is not a separate operation, but the result of the participation and integration of more other departments. The merchant is more like a partner. A packaging design project needs to be completed by multiple people. The sales people work closely and cooperate with each other. For major projects, the involvement of professionals such as market researchers and consultants should also be included. In short, a good design is the best embodiment of group collaboration. The closer the cooperation, the more the products occupy the market and the greater the assurance of good sales performance.
2. Packaging design is the art of door positioning
For packaging design, finding the right direction is more important than anything else. Clients do a design, often for a variety of reasons. Sometimes it is to launch a brand new product, sometimes it is to improve its product for the replacement of the original product. Regardless of the motivation of the design, it is essential to fully understand the needs of consumers, which requires the design of this project. The team has a certain understanding of the market. For example, if the customer launches a new product, it is necessary to conduct research, what is the target market, and how to formulate a corresponding design plan for the target consumer group; if it is a new product upgrade, then its Which advantages of the original brand packaging need to be inherited; if the product is redesigned, is it to develop a new market or to reverse the declining sales situation, how is the sales of its similar products, what are the advantages and disadvantages, and what are the advantages and disadvantages of the existing design? What are the strengths and weaknesses to learn from? In short, the more you understand the customer's situation and the more accurate the positioning of the practice, the better the final design effect will be.
3. The quality of the packaging design is subject to the market fit
Beauty is not the only criterion for measuring excellent packaging. The high-grade material does not determine the taste of the design. The gorgeous coat is wrapped on some unsuitable products, and the value of the packaging is too much publicized, which is often not recognized by consumers. Likewise, high-quality products and poor packaging are unlikely to achieve the desired market effect. Only by making sales-targeted packaging according to different stages, different locations, and different ages and levels of consumer groups is an excellent packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively, and it should be based on the suitability of the product.
4. Packaging design should have unique character characteristics to better satisfy consumers
In addition to the indispensable promotional function of packaging design, the character characteristics displayed by itself are also the field that modern packaging design must involve. Different consumers have different personalities, a packaging with a target personality color, It is easier to meet the needs of consumers, and it is also easier to communicate and interact with consumers, which is also an important issue that cannot be ignored in modern packaging design.
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