Creative Gift Box Design Ideas
Products are the most important part of a company's business, with gift boxes and product and brand marketing not far behind. Gift boxes help sell products and create an emotional connection between brands and customers.
Specifically, product packaging with exquisite appearance is more likely to encourage customers to share product photos on various online platforms, thereby increasing exposure and providing opportunities for free marketing. Market research shows that using phrases like “follow us” and “share” will really encourage customers to talk about your product in Douyin, Kuaishou, Moments.
When customizing creative gift boxes, cost may be a 'block' that every brand will encounter. Of course, balancing packaging costs does limit the box design a bit. Below, we will give some suggestions, hoping to help you use the limited cost to maximize the performance of the packaging box.
classicAlthough the shape of the classic gift box may look a bit boring, there are still many ways to make him creative. Starting with the graphic design of the box will be the best choice for the brand. When designing a box, do a lot of research on popular colors, fonts and designs. At the same time, the classic product box shape is also functional and user-friendly, and it will be much more affordable than the odd shape in terms of price. The box as a whole is also very durable, helping to protect your product while in transit.
interior decorationIf you're using a classic box shape, consider adding printing to the inside of the packaging. When customers open the box, they are sure to pay extra attention to and appreciate the details inside. Whether it is printing some social media information, Logo or brand description, it is a very good choice.
extra decorationAdding some extra decoration to your product packaging can make your product more popular. Brands can consider packaging techniques such as bronzing, embossing, embossing, etc. to add extra three-dimensionality and beauty. The dazzling features of hot stamping or hot silver can really bring more attention to your packaging and add an extra touch of luxury. Embossing or embossing can improve the overall three-dimensionality and interest of the packaging. Of course, these two types can also be used in packaging at the same time.
Brand ExtrasThings like branded tissue paper or stickers add exposure to your brand and tell your customers that the brand has thought of all the little details of the product. When you put in the work on the little things, customers will truly have a solid brand experience.
No matter from that point of view, the gift box is a very important part of the product. Whether it is used to highlight products or brand marketing, through the above suggestions, you can maximize the performance of your high-end packaging during the sales process.
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