Cosmetic paper bag making marketing strategy
The competition in the cosmetics market is fierce, and more and more urban women are beginning to seek high-end cosmetics. Brand owners will naturally control the production of cosmetic paper bags. Presenting the marketing strategy of cosmetic paper bag making for everyone.
The fashion and culture of cosmetic paper bag production should be run through in the design of paper bag production. Cosmetics not only sells efficacy, but also sells fashion and culture. Cosmetics consumers have different shopping psychological activities and functions due to differences in age, gender, occupation, culture, and economic level. For example, mature consumers, working class, housewives, and those with low economic income are mostly truth-seeking; young people, intellectuals, and those with better economics are mostly beauty-seeking; white-collar workers and extroverts are mostly outstanding. Therefore, different packaging design strategies should be selected according to the target consumer group of product positioning.
The specific work of cosmetic paper bag production and design includes cosmetic brand strategy, cosmetic paper bag production design, and cosmetic terminal paper bag production design.
The main marketing strategies for making paper bags for cosmetics are as follows:
One is the production of a series of paper bags: the same product or brand produced by the enterprise adopts the same pattern and color to remind customers that this is the family of the brand.
The second is the production of combined paper bags: that is, the products for related purposes are concentrated in one large paper bag or sold in the bag at the same time. The advantage of this is that it is convenient for customers to purchase, and it is also more affordable than a single product.
The third is multi-purpose packaging: that is, after the product is used up, its packaging does not need to be discarded, and it is easy to use for other purposes. At present, there are more commonly used packaging with gifts, solicitation packaging, positioning packaging and so on.
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