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Can e-commerce gift boxes become a marketing tool?

by:Jialan Package     2023-06-09

In the past few years, we have seen the dramatic growth of e-commerce. In recent years, due to the continuous popularity of Douyin, many products have also been sought after by consumers because of their novel box' target='_blank'>packaging styles. This has greatly affected the way consumers view e-commerce packaging boxes. Many brands also regard the popular e-commerce product packaging boxes as a brand marketing tool, why?

When online shopping first became popular, the only requirement of the brand side for the packaging box of e-commerce products may be to protect the safety of the product. After all, when customers shop online, they mainly pay more attention to the practicality of the product. Regardless of whether the packaging box is 'beautiful' or 'ugly', it will not affect the sales of the product, as long as the product is delivered to the customer in good condition.

But in recent years, people are addicted to various social media in their leisure time. Therefore, various social media have also become a channel for many brands to promote their products. Second, users can share all kinds of trivial things in life in social media. Of course, it's also very common to share the products they bought, as well as some creative product packaging. When they share your product on social media, it is equivalent to doing a free publicity for your brand.

There are many ways to attract users to share your product, for example, the product is better than its peers, or a very creative design. But for the shared users, it is not known whether the product is good or not, but the exquisite creative packaging box is obvious. Using creative packaging is often one of the easiest and most effective ways to grab the attention of potential customers.

At the same time, e-commerce packaging is also a very important element of the brand. It is a way to communicate your brand, product information, and in some cases, it may be your first point of contact with customers. The success of the electronic packaging box directly affects the overall unpacking experience of customers and their first impression of the brand. Therefore, e-commerce gift packaging is also an important element as a marketing tool.

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