【BOX】The beauty will continue. . .

We all know that in today's market economy dominated, commodity competition is extremely fierce. At the same time of commodity competition, the packaging box, as an integral part of the commodity, also needs more exquisite design and printing. Because when consumers buy goods, in addition to paying attention to the quality and performance of goods, the requirements for packaging box design are also getting higher and higher. According to the market information and relevant data, if the product wants to enter the market, especially the international market, the level of packaging box design directly determines the sales and circulation of the product.

Therefore, the product has a strong visual impact in the market. No matter the product quality, shape and function, it should meet the requirements of different levels of consumption, and should meet the needs of life. Because people not only put forward requirements on the quality, performance and price of goods when purchasing goods, but often pay more attention to whether the design of the packaging is exquisite. It is also worth mentioning that packaging can improve the value of the product itself, increase sales, and also play a role in conveying product information. People's demand for commodities has gradually changed from a single practical concept in the past to a new concept of beauty, practicality and advanced consciousness. Therefore, as a packaging and printing designer, only with strong practical concepts, knowledge of market economy management, advanced innovation spirit and aesthetic awareness can we adapt to the changes in demand caused by the continuous improvement of living standards.

To sum up, packaging design is a comprehensive subject integrating natural science, social science and humanities. Packaging design is a creative work that combines, interpenetrates, and interconnects the related factors of science and art, material and spirit. Therefore, it is not easy to learn packaging design well. You have an economic mind, an artistic taste, and can combine the naked economy with the aesthetic art.

Keywords: packing box