3 Box Customization Elements That Affect Product Sales

When it comes to packaging, there are often more problems than you think. Product packaging has a subtle influence on consumers, and it is very important to understand how gift packaging design affects consumers' purchasing behavior. Even the smallest differences can help your product stand out among consumers during the sales process, which can improve consumers' perception of your brand. Here are 3 elements you should keep in mind when designing a box for your product:

1. Image and Color

Graphics, along with color, are a key part of a box’s visual appeal, and using an attractive color palette is important for any brand. Many customers recognize the brand of the product based on the color of the box or a specific image. Therefore, many brands are very 'specific' for the image or color used in the box to facilitate users to identify your brand.

Using the right color scheme can evoke a certain emotion in the customer's heart, and different packaging color schemes will have different psychological effects on consumers. This affects their perception of products and brands, which in turn influences their purchasing decisions. The survey found that about 90% of buyers will make quick judgments about the products they want to buy based on color, which also shows the importance of color in promoting product sales.

2. Size

The size of the box also affects how consumers perceive your product. Choosing the right design box size is crucial to help consumers establish the correct perception. According to the Asian Journal of Social Science and Management Research, studies have shown that if customers have difficulty ascertaining the quality of a product, their purchasing decisions are influenced by the size of the package.

3. Quality

Apart from this, premium packaging is a great way to differentiate your product from your competitors, which becomes even more important in a saturated market where competition is fierce and products are homogeneous. Unique and attractive packaging is a selling point in itself, and it can affect your brand image compared to your competitors, because the quality of the box can directly affect the perception of the brand and product by potential customers.

In addition to the box's ability to influence customers' perceptions of a brand, many potential customers make purchasing decisions based on the box. Therefore, when customizing the packaging box, every detail should be focused on.

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