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How to Choose the Right Size Paper Bags Packaging for Your Product?

A comprehensive guide to custom paper bag sizes for various industries
Nowadays, customized paper bags have become the best advertising method for brand promotion in various industries. Different sizes of paper bags are used differently in daily packaging. At Jialan Packaging Factory, we are more focused on providing customers with one-stop customized paper bag solutions , so that it can be more suitable for your product packaging. Whether you are a retail boutique, food company, clothing brand or advertising company, we can start with your products and give you professional paper bag size recommendations, as well as color printing process, material, handle selection suggestions, to help you build a paper bag packaging that is more suitable for your brand value presentation.
In this guide, we’ll walk you through the key factors to consider when choosing the right size paper bags, explore different standard and custom sizes, explain how weight capacity impacts bag performance, and provide tailored recommendations for materials and processes.
How to Choose the Right Size Paper Bags Packaging for Your Product? 1

1. Why Paper Bag Size Matters for Your Product


Product protection: Too small or too large bags can lead to product damage or poor presentation.

Customer experience: A well-fitted bag adds convenience and perceived value.

Cost efficiency: Correct sizing saves material costs and improves storage and shipping efficiency.

Brand impact: Size and shape play a big role in how your brand is visually communicated.

2. Common Paper Bag Sizes and Their Applications

Here’s a breakdown of standard paper bag sizes offered by Jialan Package, and what types of products they suit best:

15x6x19cm Jewelry, cosmetics, accessories
28x10x20cm skincare products,perfumes gift boxes
25x10x32cm Small apparel, food takeaway,clothing
35x13x26cm Shoes Boxes,Clothing
43x14x32cm larger fashion items,clothing ect.
45x14x48cm Heavy retail items, Down jackets, coats, etc.

How to Choose the Right Size Paper Bags Packaging for Your Product? 2

How to Choose the Right Size Paper Bags Packaging for Your Product? 3

💡 Pro Tip: Always measure your product (including any packaging like boxes) and add 2–3 cm allowance for a snug but not tight fit.

3. Matching Bag Size with Product Weight & Load-Bearing Requirements

Choosing the right paper bag isn't just about size — weight matters too. Heavier products require stronger materials and better construction.

How Bag Weight Capacity Works:

Kraft paper weight (GSM): Refers to the thickness of the paper. Common options include:

120gsm – suitable for light retail items

150gsm – ideal for medium-weight items

180gsm – supports heavier goods like bottles, books, or electronics

Handle reinforcement: Rope or flat handles with reinforcements at stress points greatly increase durability.

Suggested Combinations:

Product Type Recommended Size Suggested GSM Handle Type
Jewelry/Small Gifts/IPhone 15x8x21 cm 120gsm Twisted paper handles
Apparel /Milk Tea/Coffee 25x11x32 cm 150gsm Cotton rope handles
Food Takeaway/Toy 30x12x40 cm 150–180gsm Flat handles
Shoe Boxes/Thick clothes 36x13x41 cm 180gsm Reinforced rope handle

4.. Customization Tips: Choosing Material, Finish, and Process

Jialan Package provides full customization support — here’s what to consider for a premium look and functional packaging:

Material Options:

White kraft paper – Clean, bright, ideal for printed designs.

Brown kraft paper – Eco-friendly look, higher tear resistance.

Coated paper – Smooth finish, great for luxury brands.

How to Choose the Right Size Paper Bags Packaging for Your Product? 4
Brown kraft paper bags

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White cardboard paper bags

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Coted paper bags

Surface Finishes:

Matte lamination – Elegant and subdued look.

Glossy lamination – Shiny and eye-catching.

Holographic technology– Surface color sparkle.

How to Choose the Right Size Paper Bags Packaging for Your Product? 7

Matte lamination paper bags

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Glossy lamination paper bags

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Holographic paper bags

Printing Techniques:

Offset printing – High-quality full-color printing.

Hot stamping – Adds a metallic effect (gold/silver).

Embossing/Debossing – Gives a 3D texture to your brand name or logo.

How to Choose the Right Size Paper Bags Packaging for Your Product? 10

Offset printing paper bags

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Hot stamping paper bags

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Debossing paper bags

✅ Jialan Custom Tip: For lightweight products, you can save costs with thinner paper and minimal finishes. For luxury items, invest in thicker paper, lamination, and hot stamping for a premium feel.

5. How to Choose the Right Size Paper Bag: Step-by-Step Guide

Measure Your Product Dimensions (Length x Width x Height).

Estimate the Weight – This helps decide GSM and reinforcement needs.

Think About User Experience – Will the customer carry it long distances? Consider handle comfort and strength.

Consider Storage & Shipping – Flat-folding designs may save space.

Choose a Bag That Fits Your Brand Identity – Colors, finishes, and prints matter.

Consult with Jialan’s Custom Team – Get samples, mockups, and expert advice.

6. Jialan Package: Your Partner in Custom Paper Bag Packaging

At Jialan Package, we help businesses create packaging that doesn’t just carry your product — it carries your brand. With a variety of custom paper bag sizes, materials, and finishes, we work closely with you to meet your packaging goals, whether you need eco-friendly kraft bags or luxurious laminated designs.

📦 Need help deciding? Contact us for a free consultation and sample kits.

Conclusion: The Perfect Fit Starts with the Right Paper Bag Size

Selecting the right size paper bags packaging for your product involves more than just measurements — it’s about balancing form, function, and brand identity. With Jialan Package, you get expert guidance, premium materials, and a full range of customization options. Whether you're launching a new product line or rebranding, we’ll help you make a lasting impression from the first touch.

Top 10 Paper Bag Manufacturers in China Under Global Packaging Trends: Why Jialan Package Stands Out
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